Visionary Marketing
Brand Your Vision
Build Your Legacy
You envisioned making a profound difference... It's time to take the next step and market yourself as the industry leader and true visionary.
Philosophy
How we bring your Vision to Life.
POWER UP
Words are cheap.
That is unless they’re the right words!
And the secret to finding the right words is implementing an effective inbound marketing strategy with expert copywriting.
But first, you need to establish a memorable storytelling brand identity backed by a steady stream of fresh, relevant content that packs a powerful punch giving voice to your vision.Â
Let us help you turn your good content into converting copy and implement a supercharged inbound marketing strategy.
ACTIVATE PURPOSE
And yet words alone — even the right words — aren’t enough.
Your message must come from vision. And your vision must be supported by action.
Don't get me wrong, I know you’re not hiding your gifts or sitting idly by (you're here after all), but don’t you feel like you want to do more?
It’s time to activate your vision... to reveal your superpower and let your beacon shine one word at a time because the world needs what you have to offer — desperately.
Effective inbound marketing can turn your baby steps into giant leaps and bounds.
But don’t let the overwhelm and enormity of the need nor the complexity of how to make it happen stop you in your tracks.
Just focus on what you do best and let us do the rest.
PROPAGATE CHANGE
Ok, so you probably don’t have a fancy superhero costume to whirl into when you go to work unleashing your superpower. But that’s ok - invincible spandex and a cape are no longer necessary. (Thank goodness, right?! Because us real-life superheroes aren't all supermodels, too... and the goal is to attract, not detract!)
There’s nothing more powerful than taking a stand. Even the smallest gift (or superpower) can make a difference so long as you’re willing to use it.
The secret is to delegate distractions that might otherwise bog you down, draining your energy and time.
Visionary Marketing and Copywriting are vital. That’s our superpower. And why we're your secret weapon.
We’ll put that shiny bold letter on the chest of your seemingly invisible superhero suit. And coupled with the action you take, we'll project your vision & voice across every channel. Compelling copy will be the catalyst that allows you to become an Industry leader... and modern-day HERO.
The ABC & D's of Visionary Marketing
Artistic Vision
Better known as, Graphic Design.
*Custome graphics start at $50. Â
Almost as important as the words you choose are the literal images you use. The fact is, 65% of people are visual learners according to a study done by Frontiers in Behavioral Health indicates 65% of people are visual learners. This group consists of two subgroups visual (graphic) and verbal (written words) learners.Â
So bottom line, a good picture is still worth a thousand words! Don't miss the opportunity to reach your target audience by using weak supporting graphics.
Let's show and tell your story!
Brand Development
Branding Packages start at $4,500. Individual branding projects can be purchased... pricing available upon request.
BRAND ASSESSMENT
- Determine your target audience.
- Position your product and business.
- Define your company's personality.
BRAND IDENTITY
- Custom color palettes
- Typography styling
- Font pairings and hierarchy
- Color usage guidelines
- Other defining details for brand tone/mood.
BRAND STYLE GUIDE
- Typography
- Color codes
- Usage guidelines
- Styling notes
LOGO DESIGNÂ
- Includes any identifiable company logos:
- Primary logo
- Secondary logos
- Custom marks and brand icons
- Choose a slogan.
PRINT MARKETING ASSETSÂ
- Business cards
- Brand stationery
- Packaging
- Signage
- Any other physical merchandise
DIGITAL MARKETING ASSETS
- Social media
- Graphics
- Templates
- Profile/Cover Photos
- Online directories
- Email marketing
- Templates
Copywriting
It's about more than content.Â
Every Project Is Written With Purpose & Personalized to your Brand & Vision.
The Law of Attraction
With relevant and authoritative copy throughout your website, blog posts, articles, newsletters, email sequences, and so on, you will not only capture your voice and vision, but you will attract:Â Â
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High-volume traffic to your website packed with highly valued content that attracts your ideal client and keeps them coming back fully engaged.
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Leverage yourself as an industry leader and a visionary, gaining you the respect of your peers and a following of ideal clients.
So, the question is: How attractive are you? Better yet, are you ready for the best makeover of your life?!
Every project includes:
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In-depth research utilizing scholarly resources for all projects
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Search Engine Optimization
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Authentic content written in your voice to engage readers and convert them into customers
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Pitch project ideas for content based on your vision and target audience
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Titles that will pique interest and get readers to commit to seeing what you have to offer
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Photography that’s royalty-free and fits your brand.
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Formatting so your content commands attention, even readers who skim.
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Editing, so our work reflects the highly educated professional you are
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Consistent turn-around-time every time meeting your deadline
*Custom Illustration & Design is available for an additional fee.Â
**Since effective marketing requires a near-constant stream of copy, we encourage monthly retainers and offer subscription-based pricing… even if your goal is to DIY.**
Branded Copy
Projects we’re currently offering are priced on a case-by-case basis and include but are not limited to:
Landing Pages, White Papers, Newsletters, Opt-ins, Facebook Ads, eBooks, Marketing Material, etc. ...
Webpage copy beginning at $500
Primary source articles beginning at $500
Case Studies beginning at $300
Speaker One Sheet beginning at $250
Press Release (Short, Medium, & Long Version) beginning at $250
Blogs beginning at $200
Email Sequences beginning at $50 per email, min. 3Â emails.
DIY Copy
Let us help you turn your good content into even better copy with these DIY aids:
EVAL: 60-Minute Evaluation
DIAGNOSTICS: Review of Your Current Content/Copy
LABS: I’ll edit your work showing you how to convert your content to copy. Starting at $100 per lab.
30-Minute Follow-up
RX: Customized Self-Help Guide
Package starting at $1,100
A La Carte:
Outlines with supporting sources starting at $100
30-Minute Follow-up Appointments $50
Headlines that convert $25
Digital Marketing
At DC Copy Agency, we specialize in the design, branding, and copy/content of your projects and less on managing the analytics and strategy.
SEARCH ENGINE OPTIMIZATION (SEO)
We're your one-stop-shop for your website needs. Whether you're looking for Search Engine or SEO-optimized Marketing including website development, we're ready to get you noticed and will give you the edge you need to outrank your competitors.Â
*Please schedule a strategy session to discuss your specific needs and pricing.
SOCIAL MEDIA MARKETING (SMM)
It's ALL about building your story ORGANICALLY with strategically worded copy and graphics that tell your story to capture the attention of your target audience as they’re scrolling (at the speed of light) through their feed.
Let us help you infiltrate the social media scene and get you - and keep you - in front of your target audience.
Personalized Social Media Packages starting at $500
*Bundle pricing available for multiple social media platforms.*
EMAIL MARKETING
If you've captured a list of clients or potential clients, emails, it’s time to put it to good use! And if you aren't building an email list, now's the perfect time to start.
*Personalized Email Campaign Packages start at a minimum of 3 emails for $150.
Free Strategy Sesh
Let's take 15-minutes and review your current positioning:
Vision — Are your efforts aligned with your goals?
Inbound Marketing Strategy — What are you doing now?
Website — Is it content or copy? Is it branded for your vision?
'Googleable' Factor — How's your site ranking? Are you including SEO?
Compatibility — Are we going to be a good fit?
*Additional time may be required to perform a comprehensive brand assessment and implement an effective inbound marketing strategy.*
Portfolio Samples
Marketing Material
Social Media Campaign
Danielle Cummings
Danielle is the mastermind behind our agency, operating as chief copywriter, editor, and designer.
Her BAE in Education and English combined with her life experience as an entrepreneur leverages her over other copywriters. But it's her, unique gift of insight combined with masterful wordsmithing, and graphic design that gives she has the ability to fully immerse herself in your vision and bring it to life.
As a small business owner, she understands the importance of consistent branding.
She will capture your voice and enhance your value by defining a clear path in the way of your vision implementing an inbound marketing strategy that reaches and captivates your ideal client.
You are the essence of your brand, and she knows how to share it with the world.
Working together, she’ll help you:
ATTRACT IDEAL CLIENTS
MAKE MORE MONEY
SAVE YOU TIME
Start living the dream and loving the journey!
~Coming Soon~
Danielle's building a team and will introduce them as they activate their superpowers! They’re visionaries in their respective fields and will provide an expert knowledge base for special projects.
*Don’t worry, if she's not lead on your project, she'll ensure your final product always reflects your voice and accurately conveys your vision, and, of course, that her legendary
Ready to give your vision and content a modern-day, real-life superhero boost?
Schedule your free 15-minute strategy session, today and begin working towards discovering your optimal marketing strategy!
TESTIMONIALS
danielle@dccopyagency.com
206.963.4405
